A Better Narrative

The right words,
in your voice.

Words and strategy for leaders, founders, and people with a story to tell.

I help leaders say what they mean — clearly, persuasively, and in their own voice.

Across more than two decades I've reported, edited, and led communications across business and technology — as a Fortune correspondent, editor in chief of CNET News, and editorial lead at HPE. Today I advise executives and companies on strategic communications — and write the words that carry it. Ghostwriting, speeches, positioning, and the high-stakes message that has to be right the first time. I've ghostwritten two books, including one published this year, and shaped the narrative direction for companies navigating fast-moving, high-scrutiny markets, including enterprise AI.

I also write for the financial world: shareholder letters, IPO communications, and investor messaging where precision and credibility are everything.

The best communication doesn't sound like communication. It sounds like you — sharper.

What I do

Strategic communications
Messaging, positioning, and counsel for moments that matter — from a single launch to a full-blown crisis.
Ghostwriting
Bylined articles and thought leadership. Writing compellingly about your ideas — and yourself — is harder than it looks; I bring the craft and the outside ear to make it land.
Financial & investor writing
Shareholder letters, IPO communications, and the investor message that has to earn trust.
Book development
From proposal to finished manuscript, the partner who gets your book written.
Speeches & talks
Remarks built to be spoken, and remembered.
Paul Sloan
Paul Sloan Writer and communications advisor. Editor in chief at HPE and CNET News, and a former Fortune correspondent.

Let's talk